"Interesting" chat down the pub

The first 15 minutes of chat whilst I’m down the local on a Friday night is the very short window of time when my friends and I talk sensible stuff.

The longer we’re in there, the more likely it is that the conversations will go just about everywhere and anywhere.

None of my mates work in the software industry, so it’s always a bit of a challenge how I explain what Mitingu is in as few words as possible without boring them onto the next pint.

Whilst they’re pretending to be interested they normally ask “What does Mitingu do?”

Basically, it creates event sites that allow people to say that they are going to an event. It then sends personalised emails like reminders or event updates. A bit like when they register to go to Glastonbury (the world famous music festival, not the town) for their tickets and then get reminder and update emails. The only difference being that Mitingu focuses purely on business events.

That’s normally where I leave it. Eyes are glazing over and there’s much more interest in the guest ale that’s on that week.