What is tagging and why Mitingu uses it?
Tagging is a simple and powerful way of categorising data. Find out how we use it to help drive business intelligence.
Tagging is a well established and arguably underused categorisation system that has seen prominence in blog use and more recently, social networks.
Tagging at its core is about assigning words or short keyword phrases to items to group them together. For example. Items tagged as “event” would be grouped together if you searched on that tag.
The main issue with tagging is it places emphasis on the content creator to assign tags to their content and often laziness prevails and content is incorrectly tagged or not tagged at all.
Tagging is an excellent and very simple categorisation system and by including it as one of the core features of our product we can leverage this grouping to allow our users to create business intelligence based on this data.
Tags are assigned to customers not events. They are assigned automatically, overcoming the overhead issues with assigning tags to users.
Tags can then be used as filters for content within web and email templates using simple if, then, else logic statements as well as filters for ticket types and add-ons.
In Mitingu, tags are automatically assigned as follows:
• Their ticket type selection
• Responses to custom registration questions
• Responses to event survey questions
Tags can also be manually assigned via the Mitingu Contact CRM or data upload.
In addition there are certain trigger points that allow organisers to schedule email notifications to be sent to attendees based on their tags. These can be at set times prior to (invitations, reminders, updates), during (welcome, on the day updates) and after the event (thanks for attending, feedback surveys).
“Life is really simple, but we insist on making it complicated.” ― Confucius
Tagging is a powerful way to drive personalised content in a really simple way. This is how we do it at mitingu.
We’ve already discussed the importance and relevance of personalisation in previous posts. We’ll now tell you why we chose our preferred method of driving the data for personalisation, tagging.
Q. Why did we choose tagging?
A. For it’s simplicity
Tagging is a well established and arguably underused categorisation system that has seen prominence in blog use and more recently, social networks. It is all about assigning words or short keyword phrases to items to group them together. For example, items tagged as “event” would be grouped together if you searched on that tag.
Tagging is an effective and very simple categorisation system and by including it as one of the core features of mitingu we have leveraged this grouping to allow our users to create business intelligence based on the data they have.
One of the historical issues with tagging is that it places emphasis on the content creator to assign tags to their content and often laziness prevails and content is incorrectly tagged or not tagged at all. We’ve overcome this issue in mitingu as tags are automatically assigned to customers not events based on the information they give, not what is assumed.
Tags in mitingu can be used as filters for personalised content within web and email templates, ticket types and registration form questions. Email notifications can also be automatically sent based on an individual’s tag or tags.
Rather than having to write rules around different activities we use tags to simplify the process.
Here’s a simple example of tags used to create a personalised event site in mitingu.
Event name: The Good Wine Conference
Tags used: “red”, “white”, “rose”
Personalised elements: Main banner, intro text, agenda, registration type
Site 1 - John's personalised site
Site 2 - Jane's personalised site
Site 3 - Charles' personalised site