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You wouldn’t drive around in a Mercedes with a Ford badge would you?

There’s a number of legitimate (and legal) reasons for not doing so, one of them being it’s really confusing to the outside world.

Ok, it’s a bit of a far fetched example, but hopefully you get my drift that the branding is important and keeping on brand makes a difference. We then get to the next question…

Why would you run an event registration page/site diluting your brand with someone else’s?

There are of course some valid reasons for doing so, such as if you’re running a joint event with a partner business. However, if it’s your company’s event then why wouldn’t you want the first event touch point be all about your branding? Not the software provider’s logo, URL or one of those nasty “powered by” tag lines. They are all about the software provider and not you.

Here’s the bit about why you should use white label event software to manage all of your company’s events! Like many event software start ups, we set out on a path to be the “go to” provider for event registration and comms. Reality and common sense prevailed and we decided to focus our efforts on providing a white label solution specifically for the business events sector.

It gives a great impression about your business both internally and externally if you are using your “own” events software. That’s what white label gives you, your own software, minus the cost and resource to develop, maintain and support it (that’s where we come in).

Your brand is at the centre of everything we do. Not a Mitingu logo or “powered by” in sight… your domain and branding aligned with your brand guidelines.

How much does it cost? At the risk of sounding like a politician unable to give a straight answer, we’d like to think it’s more a case of what it could generate in terms of increased brand awareness, event attendees aligned to your brand and ultimately more business for you as a result. But a more direct answer is the cost is aligned to your requirements, making it cost effective whatever the weather!

Find out more about our white label here and let’s start talking about you.

Reasons to white label

White label - Goods or services that are produced by one company, then purchased by another company to rebrand and sell as their own.

Mitingu is a white label event registration and communications platform. We think there are far more benefits to white labelling than going out there and developing your own software. Here are a few:

1. Get to market/implement quicker - the software is already developed, so it’s normally just a case of branding and basic configuration and it’s ready to launch;

2. Reduced costs - we cover the costs of development, all you’d ever need to cover is any specific customised features that you may require;

3. Less risk - development and testing is done prior to release to live, giving you peace of mind that the software works and you are are not being used as software testers;

4. Resellers and agencies can sell the software as their own knowing that we are there in the background to support them. This also creates another revenue stream and enables you to concentrate on business development rather than software development.

Mitingu gives our clients their own white label platform with their own admin and event page URL, web/email templates and the option to create customised reports per account or across the whole platform, giving event organisers the information they need in one place.

For corporates

• Your own branded interface and templates

• Your own admin interface and event URL

• Unlimited sub accounts for different departments, offices or event categories

• High level and event level reporting

• Different user levels

• Access to API to integrate with CRM, ERP systems etc

• Consistent themed event sites and emails available in multiple languages

For agencies/resellers

• Your own branded interface and templates

• Your own admin interface URL and separate event URLs for each client

• Unlimited sub accounts for different clients

• High level and account level reporting for each client

• Different user levels

• Access to API to integrate with CRM, ERP systems etc

• Themed event sites and emails for each client available in multiple languages

To find out more about the Mitingu white label please fill out the quick form here or contact us at hello@mitingu.com